SD Luv is a California-based brand founded by individuals who recognize and appreciate the food, craft beer, wine, art, people, personalities and neighborhoods that make San Diego a culturally-significant community.
Often times, West Coast culture is overlooked. We are thought of as too young to really make our mark. Here’s where we disagree. San Diego is the eighth largest city in the United States. Our population is comprised of individuals who bring a bit of their cultural heritage from destinations around the world, diversifying our city and adding distinct, recognizable components to our way of life, creating a synergy that can only be defined as the San Diego way of life.